Icon & Illustration design can bring your brand to life and add to your story without having to bombard your visitors with copy. If you have an online shop, creating a natural difference in categories through icons is a great way to make it easier for your users to navigate through.
Archives: Capabilities
Analytics
With almost every marketing service we offer, we can provide analytical reports alongside them. This really is the best way to monitor how your website and marketing activities are working. We can produce monthly reports for you and offer the best advice for moving forward.
Content Creation
They say that those who can design can’t write, and those who write can’t design. Well, luckily for us, our South Wales content marketing team has designers, writers, developers, and double-checkers, and when we’re together, we create some dynamite content marketing.
PPC
PPC (Pay Per Click) is a tool for advertising that involves displaying ads that are only paid for when users have clicked on it. We strive to not just generate clicks, but to take users to a relevant part of your site that will generate leads and revenue. Search engine and social media advertising are both great avenues to PPC that, if done correctly, can gain your site a lot of traction. We can be your PPC agency.
Aftercare
We know that there’s nothing worse than feeling like you can’t ask for help after you’ve been handed your web and digital solution. After all, we built it, no one knows how it works better than us! Working with us is a partnership, not just a one-stop shop. Our team members have combined specialised skill sets in IT, web development, marketing and graphic design. Together, we’re a friendly bunch and a force to be reckoned with.
Email Marketing
At The Graphics Department, we have seen time and time again that email marketing is a tool that consistently delivers a return on investment. It’s a great way to keep in touch with your customers and inspire them to take action. The key to get the most out of an email campaign is strategy. We can manage your email campaign, creating compelling copy and effective calls to action.
Web Review
Sometimes all it takes is a fresh pair of eyes to notice things that you haven’t noticed before. A complimentary web review of your current site could be just what you need to achieve better communicated messages and a strengthened brand image.
Search Engine Optimisation
Search Engine Optimisation has been around for a while, but recently it has become more important than ever to fight to get to the top of that search engine. Really, these rankings are worked out by which websites have the most quality, regularly updated, and relevant content that users need. We know exactly how to achieve this; through keywords, links, and relevant blogs and content.
Social Media
Today, it’s all about social media. However, simply setting up business accounts on every single platform out there, and over-posting on one whilst letting others stay stagnant will do you more damage than good. We can offer consultation and advice on which social platforms are most relevant for what you’re promoting. We can set up, brand, and manage your social accounts strategically and keep up engagement with customers to make them feel valued.
Content Management Systems (CMS)
Web Content Management Systems (or CMS) are a dream come true for web developers and our clients. They’re essentially a platform that allows the developer to create a website from the ground up, whilst being easy enough to use that the end user (you) can make changes as your services and offerings change and grow.