Email marketing campaigns have been around since the dawn of the internet, and as many different marketing trends have come and gone over the years, email has stood the test of time. When developing your marketing strategy, it’s important to consider that it’s estimated that people send and receive 281 million emails per day throughout 2018, and 95% of professionals use email as their central communication tool.
The power of email is not to be mistaken, but getting your email opened is another beast to tackle. Looking at the numbers, over half of an average consumers emails are marketing related, so you’ll be heading into a crowded sea. In a study, 53% of users tested said they’d either unsubscribe or delete their email address altogether because of receiving too many irrelevant emails, you don’t want to be a part of that.
Putting together an email campaign that is personal, relevant, and offers genuine benefits for opening can gain your business return on investment greater than any other tool. Here are some of our top tips for a successful email campaign that won’t leave your unread email in the trash:
Personalise without over personalising
– It’s important that your subscribers feel valued, but they’re not stupid. Address them personally without showering them with clichés.
Get rid of any spam words
– Because there are so many emails that have viruses or are attempts to hack, there are certain trigger words that will send your email straight to a users spam file. The list of these words is endless, and once you’re in the spam file, you can pretty much guarantee your email isn’t getting opened.
Keep it relevant
– Your customers will appreciate being provided information that is relevant to them, sending them junk will eventually result in the dreaded ‘unsubscribe’ button being furiously clicked.
In today’s age, email is still as successful as it has ever been, but to achieve this success you have to be much more strategic in your communications via email.