Baseline Fitness

Best bits

Branded Merchandise, Branding, Digital Marketing, Logo Design, Photography, Print Design & Supply, SEO,


Baseline Fitness is a new fitness centre based in Swansea, whose mantra is to help and guide people to reaching their goals, regardless of their starting ability. With an onsite healthy café, sunbeds, and equipment to rival the best, it really is a one-stop shop for your health and fitness needs.

The Brief

The team at Baseline Fitness called The Graphics Department with one goal in mind; getting on the map. The guys told us that they were starting up a new gym and needed the full works to get them off to a strong start. Everything from initial branding down to a website and printed collateral. The objective for Baseline Fitness is to empower people to take that first step into a place that can seem intimidating, and to start working towards and exceeding their personal goals.

The Development

Before anything commences with a new business, the branding must be established. This sets the voice and tone of everything that Baseline Fitness is, ensuring that it will remain consistent in all future communications. So with that, we got to work on the logo, choosing colours, fonts and the perception that it portrays. After presenting a number of options to the clients, we finalised a logo and got working on the website. We developed a simple, responsive website that lets visitors know all they need to about the gym. On the run up to the grand opening, we set up social media platforms Instagram and Facebook and got a strategy together for building up some excitement and community in time for the big opening day.

The Results

It’d be hard to put all that we do with Baseline Fitness into one case study. With a new logo, responsive website, printed uniforms, social media management and designs for printed materials,  we’ve really got to know the team at Baseline and have built a relationship that allows us to understand their needs, their brand and their objectives from the get-go of any new projects with them.

It's easy to take the first step in pushing your business forward